I will have to agree with Lisa that one of my favorite chapters in this book would definitely be The Market, to Market: The Rebranding of Billy Bailey. I really got into this chapter because of the way the kids acted. It was just funny seeing these kids do business. It just makes you think about how much of logos and business we really buy into. For some reason we get it stuck in our heads that we need to have this brand or that. We feel like what kind of brand we sport defines who we are as an individual. When you read that the school was called Pepsi it blew my mind but it made me wonder. How long will it be before we need to sponsor things like schools in order to pay for them? I mean as of now we have sponsors for just about every sporting event. Why wouldn’t the advertising world expand?
I started reading the chapter The Super man and the Bugout. It talks about the main character named Hershie who is like a super man of his time I guess. Hershie has super human powers such as flying, infrared vision, and super hearing just to name a few. It just makes me wonder how I would use my powers. If I was privileged to have extraordinary powers would I always use them or only when they are necessary. I personally think that I would use them to help make the world a better place but also for my own pleasure. I would love to fly. Think about it… no gas money and you get the best views ever. It just sounds like my kind of thing. I bet it would be really tempting to use this power for evil sometimes too. I mean walk on the wild side at times has always crossed my mind.
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this is an interesting idea that you bring up--will schools eventually be sponsored by corporations. i was just reading an article in a higher ed journal that argued that university students are being taught to be consumers and to basically be cogs in the machine of the corporate world--that the university is churning out workers instead of individual thinkers. that may be a poor summary of the article but i wonder if we were to have sponsorships for schools, would this become even more an eventuality?
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